About Me

Since the beginning of my career, I’ve focused on channeling my talent and creativity into meaningful and powerful results. I take pride in the work I do, as well as the strong relationships I’ve built with clients and colleagues. I firmly believe in working hard, working together, and having fun along the way. If you’re interested in learning more about me or my work, please reach out.

 

Skills & Services

Marketing

I am able to provide professional marketing services thanks to years of gathering specialized experience. With a talent for conceptualizing and executing highly creative ideas, marketing services allow me to ensure no two projects are the same. A marketing plan can make a significant difference in your upcoming project.

Design

Creative and practical, my design skills can help propel your business to the next level. I have proven experience with Adobe software, product merchandising, interior design, and website development. With extensive technical expertise and a knack for clear and creative ideas, I’m fully capable of bringing your design goals to fruition.

Communication

I've been in the industry of providing high-quality customer service and communication since 2015. From retail to professional environments, I have experience in educating consumers on product offerings, company policies, and marketing initiatives. I specialize in written communication, social media marketing, and customer service.

 

Curriculum Vitae

Career History

Marketing Coordinator

November 2019 - Present

Digital marketing, brand management, and social media advertising for a growing automatic door company in the Tampa Bay Area.

  • Create and execute a company-wide marketing plan.

  • Provide weekly and monthly reports on productivity, engagement, and return-on-investment.

  • Create, maintain, and update company websites as necessary.

  • Ensure a cohesive brand image on all marketing channels.

  • Schedule social posts and email blasts.

  • Create content for all marketing channels.

  • Monitor the company's social media environment.

  • Run advertisements on a variety of platforms including Google, Facebook, Instagram, and Linkedin.

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Founder, Designer & CEO

May 2020 - Present

Brand development, digital marketing, and graphic design of online specialty goods and apparel start-up.

  • Design, create and maintain shop website.

  • Create company logos, product design files, and marketing materials.

  • Develop and implement a company marketing plan.

  • Ensure cohesive brand image and tone on all marketing channels.

  • Use the program Quickbooks to track and balance business expenses.

Housekeeping Manager

May 2019 - November 2019

Working housekeeping manager at a seasonal dude ranch in rural Wyoming.

  • Maintain the cleanliness and upkeep of 75+ rooms, wagons, tipis, and common areas.

  • Perform daily room inspections and full laundry services.

  • Support and supervise the housekeeping staff to accommodate fluctuating room turnovers.

  • Establish and maintain a clean, functioning laundry house stocked with the appropriate cleaning supplies.

Craft Beertender

September 2017 - March 2018

Bartender and server at a local taphouse in St. Petersburg, Florida.

  • Responsible for knowledge of over 150 craft beer and wine offerings available both on tap and in bottle form. 

  • Connected customers with their desired flavor profiles for maximum satisfaction. 

  • Performed all essential functions to open, operate, and close the bar.

  • Ran cash reports, changed kegs, stocked inventory, and created promotional signage.

Merchandise Execution Associate

February 2017 - September 2017

In-store product merchandiser for a large commercial hardware store.

  • Inventory management, auditing, and restocking.

  • Update and maintain planogram integrity for all store departments.

  • Assemble in-store displays and execute floor reset projects.

  • Express in-depth product knowledge and provide a positive customer experience. 

Merchandise Coordinator

October 2015 - February 2017

Product merchandising and customer service for a department store with rapidly fluctuating product lines. 

  • Create and maintain high-quality, unique product displays.

  • Innovative problem solving and product organization. 

  • Meticulous upkeep of several rotating store departments. 

  • Establish and maintain customer relationships. 

  • Provide customer service and high-volume counter sales. 

 

Certifications

July 2020 - August 2022

Inbound Marketing

Hubspot Academy certification course outlining the fundamentals of the Inbound Marketing Methodology. Application of inbound to general business practices including sales, social media, content marketing, blogging, and conversion strategies. Understand and apply the flywheel model to the different stages of the buyer's journey and the sales funnel. Aligning and engaging in marketing efforts with sales goals.

July 2020 - July 2021

Google Display Ads

Certification to show proficiency using Google Display Ads.
Translate an online marketing vision into a coherent advertising strategy. Generate a plan for increasing awareness, consideration, action, and retention using the Google Display system. Use of Google Audiences to reach new and existing customers. Increase conversions and ensure marketing budget alignment with Performance Planner.

August 2020 - TBA

Brand Management

Certification course offered by the University of London and London Business School instructed by Professor Nadar Tavassoli. Demonstrated the ability to build brands from a broad organizational perspective, lead brand-led cultural changes within a company, measure brand health, assess brand value, and improve returns using employee-based brand equity.

July 2020 - August 2022

Social Media Marketing

Hubspot Academy certification course shaping conversations around businesses and brands. Social Media strategy creation skills to improve customer loyalty, build brand awareness, attract potential customers, and word of mouth advertising. Set up social listening and social monitoring, create content, measure Return On Investment, and extend advertising reach.

 

Educational Background

Boca Ciega High School

Class of 2014

Graduated Summa Cum Laude after completing multiple advanced placement and early admissions courses. Participated in varsity level Cross Country athletics and the school's art club.

St. Petersburg College

Class of 2016

Earned an Associate's in Arts Degree after completing the Early Admissions program. Excelled in multiple topics including World Religions, Art History, Information Technology, and Geology.

University of South Florida

Class of 2020

Graduated with a Bachelor's of Science degree in Marketing from the Kate Tiedemann College of Business. Proficient in courses involving real-world applications and web development.

 
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©2020 by Hope Christine Steinke